The London-based High Street Fashion Brand recently did a Fashion Show at Zouk KL, hosted by the lovely Natalie Kniese, showcasing their latest Autumn Winter 2013 collection.
On top of the fashion show, guests were encouraged to explore the Blackberry QR panels, which enable Blackberry users to purchase looks from the collection with a simple scan of a QR code. Each panel is fitted with images of the collections, accompanied by a QR code next to the item. This partnership with Blackberry further demonstrates Zalora’s proficiency in making technology an effective method for retail success. Too bad I traded in my BlackBerry for my current S3 phone, else I would have scanned quite a number of the items on display.
River Island is a London-headquartered high street fashion brand, which operates in a number of worldwide markets. With over 60 years of fashion retailing experience, it is one of the most successful companies on the High Street. River Island has nearly 300 stores across the UK, Ireland and internationally throughout Asia, the Middle East and Europe.
Known for its stylish and affordable fashion as well as the unique touches brought to its collections; River Island is a label that stands out from the rest of the High Street. Loved for its great going-out looks, amazing denim and fabulous shoes and bags, River Island is the go-to place for a complete head-to-toe look.
I love how the designs are preppy and stylish at the same time, it's really cool how they have managed to merge two very different genres of clothing into one line, and pulling it off!
Although River Island has an in-house design team, the brand has been supportive of up and coming designers and has recently collaborated with music artist Rihanna for an exclusive collection designed by the celebrated style icon.
River Island fans around Malaysia can now rejoice with the label's foray into Malaysia and South East Asia exclusively with Zalora. When I posted about River Island coming into Malaysia the other day, I got so many comments on how finally the much loved River Island brand is now available in Malaysia.
Can't wait? Check out Zalora.com.my's River Island Collection here! *click*
For more photos from the Fashion Show, check out my FB link here! *click*
Other sponsors for the night include: CIMB Bank, SUB International Beauty School, A Cut Above, TGV Cinemas and Strip Kuala Lumpur.
Til the next time, stay beautiful!