The entire Whittaker’s Malaysia range has been Halal-Certified by the Federation of Islamic Associations of New Zealand. It includes flavours that have not been widely available in Malaysia before, such as peanut butter chocolate, macadamia nut chocolate and dark peppermint fondant-filled chocolate.
Head of International Markets Matt Whittaker, the great-grandson of the company founder, said “A key point of difference from other major chocolate manufacturers is that we ensure the quality, and the Halal status, of our chocolate by controlling the whole manufacturing process – from bean to bar.”
“All Whittaker’s chocolate is made in our sole factory located in Wellington, New Zealand, so there is no country-to-country deviation from our recipes, or the top quality ingredients we use. Malaysia is a growth market for New Zealand-made goods, and we’re proud to be the latest New Zealand exporter to enter the market. It’s a major milestone for the company,” said Mr Whittaker.
While Whittaker’s does export to other countries in the Asia region, the expansion into Malaysia is significant in terms of product range and volume of distribution.
The Malaysian product range includes chocolate slabs, bars, blocks and assortments, with a total of 27 unique products available.
Whittaker’s will initially be available in major retail outlets including AEON Big, Tesco, and the Dairy Farm Group and will look to expand trade channels further in the future.
Til the next time, stay beautiful!