This Oktoberfest, consumers can opt for a more adventurous way to celebrate the annual merriment as Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia is bringing a fresh twist to the usual celebration. Consumers can elevate their experience by enjoying this festivity with GAB’s five premium brews including Heineken, the world’s No. 1 international premium beer; Guinness, the world’s No. 1 stout; premium Irish ale Kilkenny; Japan’s No.1 100% malt beer Kirin Ichiban and Paulaner, the No. 1 German wheat beer.
In line with GAB’s effort to give a modern touch to the classics found during Oktoberfest, GAB brought both the old and new under one roof at the celebration’s kick-off. One of Malaysia’s hottest comedians, Andrew Netto, was seen tickling the funny bones of the guests in attendance at a recent media launch. Locally-based German DJ Cee gave his rendition to the familiar Oktoberfest tunes and performed his remixed versions of traditional Oompah music, bringing the atmosphere to a whole new level. GAB also partnered with Chef Steven Yap from the Malaysian Food and Beverage Executives Association to reinvent 3 signature dishes inspired and infused with the celebrated brews.