I have been waiting for quite a while now for Physicians Formula to come back to Malaysia and thanks to the people at EIG, it is back! Physicians Formula left a few years ago, presumably to low response maybe? While I'm not too sure of the reason, I'm glad that it has more reason to be back.
Physicians Formula is targeted to female working adults seeking for a healthy yet glamorous makeup. This brand offers quite a large range of high quality, innovative, glamorous yet healthy products that are catered to the mass market category, and is available exclusively at selected watsons outlets.
Physicians Formula provides the latest, most innovative, class-to-mass products that are designed even for the most sensitive skin. Being hypoallergenic, dermatologist tested, suitable for sensitive skin, and created without any of the 132+ known harsh ingredients found in makeup, it is no wonder that Physicians Formula is the number 1 brand in America!
The brand was created in 1937 by Dr. Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. Being a pioneer in makeup innovation, he was also the first to put SPF in makeup, a move which had many other major cosmetics companies following suit. Since this impressive feat, Physicians FOrmula has continued to cultivate a philosophy of innovation. They are the first to bring colour correction makeup to the broad market, first to bring bronzers to the market as an everyday item, first to launch the brush tip eyeliner with lash boosting serum, and the first organic CC cream and mascara, amongst others.
Mineral Wear Talc Free Mineral Makeup
This range delivers a flawless complexion with no shimmery, cakey finish. Formulated with minimal ingredients and featuring talc-free formulas, this is the ideal range for extra sensitive, or breakout prone skin. This range also includes a daily does of Vitamins A and E, and natural antioxidants to help protect and condition the skin.
When I joined them for the launch of their brand at the EIG office, I was in awe of all the products they had for us to try. There were so many range of products that was catered to every single skin type and every single skin worry that you wanted to cover up.
The great range of products come about because the brand believes that Beauty has multiple dimensions. They are:
- Healthy & Glamorous
- Healthy & Radiant
- Healthy & Flawless
- Healthy & Youthful
Nude Wear Glowing Nude Makeup range
This is a new range of foundation and concealer that contains 100% Nude Glow pigments that let your skin breathe for a beautiful bare skin effect. The product contains airy formulas that are infused with a natural extract (Tropaeolum Majus Flower) that allows skin to breathe as if completely in the nude. With the 100% Nude Pigments, it allows the skin's natural radiance and colour to shine through, by making the pigments appear virtually invisible.
Happy Booster, Glow and Mood Boosting Makeup
This is one of the products that I am highly anticipating. The Happy Booster make up contains the exclusive Happy Boost Blend, which contains Happy Skin, Euphoryl, Murumuru & Theobroma Grandiflorum Seed Butter, and a Mood Enhancing Fragrance. It's quite a mouthful, but I guarantee you that after you put it on, you will instantly have a smile on your face. It is in an entirely new category, the Mood Beauty category, purely for its ability to enhance your mood and act as a pick me up throughout the day.
One of their current range of mascaras, I love that Physicians Formula is not afraid to experiment with other colours. This mascara range comes in purple and blue.
The pH lipgloss, which has the ability to change according to the colour of your lips.
This is the Happy Booster Glow and Mood Boosting Powder in Translucent. It is now available in the market, but almost everywhere I look, it is sold out!!!! Hopefully I will be able to find it soon so I can try it out!!
Thanks to Physicians Formula, we brought home the Nude Wear Glowing Nude Makeup range range and their best selling Organic Wear mascara. I can't wait to try out these products and let you know how they work on me!
Once again, congratulations Physicians Formula for launching in Malaysia! Physicians Formula products are now available at selected Watsons stores nationwide, so don't forget to look out for it!
Til the next time, stay beautiful!