Thursday, June 15, 2017

Event: Neutrogena®’s fashion debut celebrates the joy of healthy skin

Finally, a fashion that lasts for all seasons is here! Introducing Neutrogena® Happy Skin 24/7 fashion collection, a series of 30 designs presented at Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF) 2017.

Created by local fashion designers Kittie Yiyi and Hazzer Wan Lee, the Happy Skin 24/7 collection interprets the happy mood that one exudes with healthy, great-looking skin.

It was truly a night to remember for me as I have been following Kittie's journey in fashion since she first started, and to see her work with a renown brand such as Neutrogena, I loved how she incorporated a little of herself in every single piece that she created.

"As the #1 dermatologist-recommended brand, we believe beauty starts with healthy skin – a condition which gives women a lot of positive energy in their daily lives. Imagine looking into the mirror every morning to see healthy and radiant skin, wouldn’t your mood naturally lift and your day start better? Indeed, healthy skin has the power to make one happy and that’s why our latest campaign advocates Happy Skin 24/7 with Neutrogena®"
- Julia Teo, 
Associate Marketing Director
Johnson & Johnson Family of Consumer Companies

I had the pleasure of meeting Kak Ella at the event as well. This lady here truly is an inspiration, and if there ever is anyone to look up to, it's her. She is one of the few bloggers I know who blog because she truly loves it. Too many times have I seen bloggers out there who become bloggers just for the sake of getting freebies. But not this one. She is sincere, and you can tell it just in the way she writes :)

But I digress, back to the show :p

Hazzer's creations were also fun and quirky, and some styles I can imagine seeing normal people wearing on the streets. It really is RTW.

Personally for me, having a brand such as Neutrogena taking part in big events such as the Stylo Asia Fashion Festival is a tremendous feat. Coming from such humble beginnings and growing into a world class brand is no small matter.

I grew up using the Neutrogena brand, and it was nostalgic seeing their cult favourites again.

Teo added: “Through our fashion debut at Mercedes-Benz STYLO AsiaFashionFestival, we hope to demonstrate the inner-joy of having healthy, great-looking skin, a result of using Neutrogena® skincare, and share it with Malaysian women -- what better way to do this than to come up with a fashion collection, inspired by the concept of Happy Skin”!

On the reason behind leveraging on fashion to express the essence of Neutrogena®’s latest campaign, Teo said, “It’s undeniable that women and fashion go hand in hand. Through our fashion collection, we want to tell every Malaysian woman that she can count on Neutrogena® to put her best face forward”.

“Happy Skin is something that lasts through all seasons – it’s definitely not a fleeting trend. So we hope to show through our designer’s fashion collection that it’s possible to keep your skin healthy with Neutrogena®, look amazing and stay happy all the time!

We have tied up with Kittie Yiyi and Hazzer Wan Lee – two unique designers who draw their inspiration from things that intrigue them in creating interesting prints and colours! Thanks to their creativity and hard work, we will see how they bring the youthfulness and joy of Neutrogena®’s Happy Skin 24/7 concept to life,” continued Teo.

No, if you are wondering, we're not wearing Kittie's or Hazzer's collections :P

Kittie Yiyi’s quirky sense of humour translates into her designs, which are often joyful and loud, yet smart. The Raffles Design Institute KL graduate’s motto is: “Whatever you decide to wear, make sure it makes you happy!” 

Kittie’s collection is inspired by the quintessential beach girl on a holiday. Coming from a faraway beach land, she wanders into the city in her flowy, comfy loose-fitting outfits. Her happiness is infectious – and it shows in the way she dresses. Featuring flared silhouettes, ruffles, cheerful stripes and heart-shaped prints, the collection flaunts the beach girl’s confidence in her own skin with transparent details and cut-outs. 

Hazzer Wan Lee, creative director of HWL by Hazzer Wan Lee Fashion Atelier Kuala Lumpur, graduated with a degree in Fashion and Apparel Design from Herriot-Watt University, Scotland.

Hazzer’s fashion collection is inspired by the water splash -- a signature of Neutrogena® Deep Clean range of cleansing products, and the first step to Happy Skin 24/7! Fluid lines and cascading layers come together to bring out the beauty and energy of water in hues of blue, green, orange and pink. The clever incorporation and layering techniques of different materials such as denim, organdy, PU leather, cotton silk and dyed fabrics results in a unique 3D effect that mimics the movements of water.

Watch Neutrogena® Happy Skin 24/7 fashion debut at Mercedes-Benz STYLO AsiaFashionFestival 2017 online! Details at Neutrogena® Malaysia’s Facebook and Instagram:

Til the next time, stay beautiful!


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