Sunday, August 06, 2017

Event: Acuvue Defines a Woman's Beauty

The eyes can express so much more than words, and clear, healthy vision is simply priceless. Seeing that a woman’s every expression and emotion is conveyed through her eyes, 1-DAY ACUVUE® DEFINE® Brand Contact Lenses with LACREON® Technology give the smart, discerning woman the best of two worlds - eye health and eye beauty. This is accomplished by using innovative technology to deliver beauty contact lenses that accentuate the iris, without compromising on safety.

Inspired by the Asian eyes, ACUVUE® DEFINE® uses a unique eye-inspired™ Design which amplifies the natural beauty of the eyes. This proprietary design enhances the size of the iris as well as its depth, dimension and definition for a natural effect. As every woman’s eyes are unique, this captures the best aspects of each user’s eyes.

I was among the privileged few that was invited to attend the event with the beautiful ladies at Hilton KL recently.

If you do not know who they are, they are Alicia Tan, Xiao Yu, Vanessa Tevi, Jojo Goh, and Siti Saleha. Each representing a different variants of the ACUVUE® DEFINE® lenses, these girls are the epitome of success, confidence, and girl power.

With 30 years of innovation and dedication to eye health, ACUVUE® DEFINE® has been designed to offer UV protection which, when combined with other forms of UV protection, helps to prevent long-term sun damage. ACUVUE® DEFINE® also provides sufficient moisture for long-wearing comfort and importantly, ensures colourants do not come into direct contact with the eye.

This is definitely something that I am wary of when choosing my lenses. UV protection is a very big thing for me, and I am always cognizant to ensure that I am protected, be it by wearing sunscreen or ensuring that the rays do not reach my eyes.

By designing beauty lenses that help to protect users’ eyes and support their eye health, women can be confident that their unique eye beauty shines healthily.

At the event, we were treated to eye checks whereby a certified optician took a look at our eyes and gave us proper advice on how to care for our eyes better.

Looking at the image above, there are a lot of reasons that cause our eyes to be tired and not able to function at its best. For me, because I face the computer on a regular basis, my eyes are prone to dryness. They would feel tired and uncomfortable with prolonged exposure, so the optician recommended me to have a bottle of drops handy

My eye drops of choice? Rohto eye drops of course!


Going beyond beauty, 1-DAY ACUVUE® DEFINE® makes protection, comfort and safety a priority with several proprietary technologies:

ACUVUE® is the only contact lens brand that offers internationally recognised UV protection across its entire range of products. The UV-blocking filters embedded into the lens help protect the eyes from up to 82% of UVA and 97% of UVB rays.

Moisture-locking LACREON® Technology keeps eyes hydrated with 20 hours cushion of moisture.

BEAUTY WRAPPED IN COMFORT™ Technology seals the pigments between two translucent layers, preventing colourants from coming into contact with the eyes.

I cannot stress this enough. I have seen so many ladies out there, for the sake of beauty and vanity resort to using 'beautiful and enhanced' lenses that they buy from pasar malams or night markets. Even though there are lots of news out there on how harmful these lenses are, many brush it aside with the mentality that 'it will not happen to them'.

Ladies, these lenses are made from cheap material (how else would they be able to sell it for a fraction of a price?). Always make sure that the lenses you use are made by certified professionals.

If you want to know how the Natural Shine, Accent and Vivid style lenses look like, I've reviewed them here! *click*

Apart from using certified lenses, the next important thing is care. Users need to be aware of the proper way to use the lenses and to care for your eyes.

Contact lenses are medical devices hence they can only be prescribed by a qualified eye care professional after a thorough examination and fitting. To better care for your eye health, regular eye checks also help to preserve a woman’s most beautiful asset by detecting possible eye conditions early. The eye examination also helps the eye care professionals to recommend suitable options and prescribe the right contact lens for each individual’s lifestyle.

In addition, daily disposable contact lenses means a fresh, sterile pair for each day, eliminating the risk of contamination through improper cleansing and protein build-up from prolonged use. In this way, daily disposables are a healthier choice for beauty lens users.

ACUVUE® DEFINE® is available at authorised retailers at the recommended retail price of RM172 for a single box of 30 lenses.

So which type of ACUVUE® DEFINE® variant are you? Let me know in the comments section below!

Til the next time, stay beautiful!


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