Thursday, November 08, 2018

Event: Robinsons Launch Flagship Store at Four Seasons Place

If you're an avid Robinsons fan and you have not paid a visit to the flagship Robinsons Flagship store, it's high time you step foot in there because it is absolutely amazing! Dubbed Robinsons Kuala Lumpur, Shoppes at Four Seasons Place, the official launch kicked off with a special VIP Night with specially curated shopping and retail experiences, exclusive gifts, special promotions, fun activities, giveaways and more reflecting the unique Robinsons touch. 


It was a night to behold as celebrity fans as well as members of the media came in full force to show their support for the brand in this by-invitation-only event. Among the VVIPs who attended were Paul Delaoutre, President - Retail of Al-Futtaim Group; Christophe Cann, Group Chief Executive Officer - Asia of Al-Futtaim Group; Ashley Tang, General Manager and Director of Robinsons Malaysia; YBhg. Datuk David Ban, Executive Director of Venus Assets; and Zahir Kelvin Ong Abdullah, Director of Venus Assets.

Even Dayang Nurfaizah made an appearance! Decked in a stunning attire by Alexander Wang that is available exclusively in Robinsons, she enthralled the guests of the night with her rendition of pop songs and her singing prowess blew everyone away.


More fun and revelry continued as guests weaved through the flagship store that was transformed to showcase pop-up spaces of curated wonders. 


Hipster much? tons of stainless steel straws in varying sizes to choose from!
Among these include the Virtual Fashion Box where guests were videographed in their OOTDs and broadcasted live on LED screens; a kaleidoscope photowall to capture wonderful insta-worthy moments during the night; and carnival-like games such as the Claw Machine, Wheel of Fortune and Ring Toss for a chance to win wonderful prizes from See By Chloe, Hugo by Hugo Boss, Adidas Originals, Dyson, KitchenAid, Nespresso and many more.

How do you like my fashion forward pose?
To complete the wonderful experience, guests also participated in a cause when they purchase a #CuratedCollection Mystery Box for only RM100. All sales proceeds would go directly to Mercy Malaysia’s Palu Relief Fund to help communities affected by the earthquake and tsunami in Palu, Sulawesi. Each box contains surprises worth RM200 or up to RM2,000.

The Mystery Box were each sold for RM100, with each box containing surprises worth RM200 up to RM2,000.
The grand launch continued over the weekend, where Robinsons cardmembers and the public get to join in the fun and enjoy many wonderful curated activities, gifts, special promotions and exclusive treats. 



Aside from being part of the official opening ceremony, cardmembers will also get a chance to participate in the same curated games and treats that happened during VIP Night to win themselves fantastic prizes. Food and beverages as well as special F&B discounts will be served all day long.



Shoppers visiting Robinsons Kuala Lumpur during the celebration are also encouraged to download Robinsons Digital Passport. This Robinsons Digital Passport allows shoppers to scan their personalised QR code at every touch point to redeem a gift via Robinsons’ special #CurateYourWonderful promo during the launch. The digital passport can be downloaded from www.curateyourwonderful.com.

If you know someone who is a whizz in the kitchen, surprise them with some Jamie Oliver kitchenware!


Just like VIP Night, cardmembers and the public can also contribute to Mercy Malaysia’s Palu Relief Fund by purchasing a #CuratedCollection Mystery Box containing wonderful prizes from Les Merveilleuses Laduree, Alexander Wang, Ted Baker and more.



True to the Robinsons brand value to provide an experience that goes beyond ordinary shopping, the grand launch is a prelude to the many wonderful experiences that shoppers can expect whenever they shop at Robinsons Kuala Lumpur. 


Located at Shoppes at Four Seasons Place, the flagship store sits on an impressive retail space of 200,000 sq. ft. over four floors. 



It is set to become the next retail paradise in KL city centre with its spacious layout and stylish vibes made complete with service from the heart via the Personal Shopper Suites (a team of style consultants available in-store to assist with product curation and style tips), and in-store cafes such as Starbucks Reserve and Croisserie Artisan Bakery where shoppers can take a break from their retail therapy and enjoy a cuppa and cake. Meanwhile, La Bodega will open in November 2018, providing shoppers with even more F&B choices.

Whatever your fancy, there is something for everyone!


I just love the pearls collection. It all looks so demure and ladylike
Everything available in Robinsons Kuala Lumpur is specially curated to evoke joy in shoppers. You can channel your royal style with Strathberry, a bag brand often seen on Meghan Markle. Or look sharp with Hugo by Hugo Boss, available exclusively in Robinsons Kuala Lumpur. 



Up your #OOTD game with style edits from Karl Lagerfeld, coming soon to Robinsons Kuala Lumpur. If you’re all about blush and lippies, don’t miss out on popular Korean cosmetic brand Huxley. 



There is something for everyone at Robinsons. Expect to find anything for all budgets here, and have your wish list and heart’s desires fulfilled. I took too many pictures that night, so might as well upload them here, a little bit of what you can find at the many many floors in Robinsons.

Enjoy!




Looking for something for the men? Who says there's nothing for you guys out there? I strolled the men's floor, and found so many gems, I wished le bb was there with me so I could get him to try some of the clothes and model them for me.



If you're a man needing a tie for every occasion, look no further as there are ties galore at Robinsons. The set up was too pretty to resist, I had to take a photo.



Even the living area was so tastefully done up, I was so tempted to sit on the comforter and bask in the softness of the pillows. I daresay if I did so, I would fall asleep right then and there!


Last but not least, I got to try the Dyson Airwrap, as they had it on display. The lady very kindly agreed to help me blow and style my hair for the night, and I loved it!


This was done with the smaller barrel, I think 30mm? Absolutely loved how the waves fell over so effortlessly. But the hefty price tag though, it was too much for my pocket to take. How do you like the finished look?


Robinsons Kuala Lumpur, Shoppes at Four Seasons Place is located at 145 Jalan Ampang, 50450 Kuala Lumpur, and is open from 10am to 10pm daily. With the opening of the flagship store, Robinsons now has two locations with one at The Gardens Mall which opened in 2007.

Have you managed to head over to Robinsons yet? Let me know what you think!

Til the next time, stay beautiful!

xoxo,
yin

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