Tuesday, January 13, 2015

Event: Guardian Kappa People on the Move Campaign

Guardian, a retail leader for pharmacy, health and beauty in Malaysia and Kappa, a renowned premium Italian brand, has launched a loyalty redemption programme, aimed at the discerning People on the Move. 

Aptly dubbed the People on the Move Campaign, this is a collaboration with Kappa which rewards shoppers at Guardian with lifestyle luggage and bags, which include, amongst others; Backpacks designed for sports and everyday use; the Messenger Bag, a unisex everyday bag suitable for use in schools and at the office; and travel in style with the Business Trolley, a carry-on luggage with compartments for clothes and essentials and a separate space for a laptop.  

This collaboration with Kappa’s range of “People On The Move” lifestyle bags is in line with Guardian’s philosophy of inculcating an active and healthy lifestyle and is aligned with Guardian’s focus of delighting its customers and to constantly engage with them. 

With the Kappa range of attractive lifestyle luggage and bags, Guardian customers from all walks of life and who are people-on-the-move, can now carry their health, beauty and personal care items in style.

Part of their opening gimmick was a flash mob of dancers placed strategically at various tables. One of them was sitting at my table, and I was very pleasantly surprised when she just stood up and started dancing!

With just three (3) easy steps, customers at all Guardian outlets nationwide can redeem Kappa “People On The Move” lifestyle luggage and bags at discounted prices of up to 92%. Customers need only:

Step 1: Spend RM20 on a single receipt to receive one (1) stamp;
Step 2: Look out for ‘Extra Stamps” items; and
Step 3: Redeem one (1) Kappa Lifestyle bag at a discounted price with every 80 or 40 stamps collected.

The campaign begins on the 30th October 2014 and ends 4th March 2015. The redemption of the bags will be until 18th March 2015. So do not fret! You still have time to get those stamps!!!!

During this redemption programme, Guardian customers also stand a chance to win the Grand Prize of a holiday package for two (2) to Italy worth RM12,000! Just purchase any Kappa merchandise at discounted prices with stamps collected or at full retail prices to be in the running for this chance of a lifetime romantic getaway!

So just to give you an inkling of how the bags look like, let me model them for you!

The Business trolley, a modern-day looking luggage bag for the heavy business trip traveller

80 stamps + RM99.90; or
40 stamps + RM179.90; or
RSP (retail sale price): RM800

Large backpack for those always on the go (or still in college)

40 stamps + RM39.90; or
20 stamps + RM79.90; or
RSP: RM270

Messenger bag for use anywhere, be it at the office or at school

40 stamps + RM24.90; or
20 stamps + RM59.90; or
RSP: RM210

Small backpack for those who like to go lite :)

40 stamps + RM14.90; or
20 stamps + RM49.90; or
RSP: RM180

There is also Guardian shopping vouchers worth RM500 each up for grabs, every week during the contest period. Just spend a minimum purchase of RM20 on a single receipt.

To participate, customers can either SMS their contact details, receipt number and value of purchase to 38888 or log on to www.guardiankappa.com or www.facebook.com/guardiankappa to participate online.

For more information of the Guardian-Kappa “People On The Move” lifestyle bag redemption programme, please visit www.guardiankappa.com or www.facebook.com/guardiankappa

Til the next time, stay beautiful!


1 comment:

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