Saturday, October 05, 2013

GAB Oktoberfest Malaysia 2013

Ladies and Gentlemen, It is officially the month of October, and we all know what that means :D No? Well, it’s that time of the month again for Oktoberfest!!!! And in Malaysia, we all know it’s a celebration of beer (preferably Paulaner) in a huge mug, with a lot of drinking, dancing, and girls in German costumes! :D

Did you know, the Oktoberfest celebration initially started as wedding celebration in 1810 to commemorate the union between Crown Prince Ludwig (who later became King Ludwig I) and Princess Therese of Saxe-Hildburghausen at Theresienwiese (translated as Therese's meadow / field) – it is for this reason that Oktoberfest is referred to by Germans as ‘die Wiesn’ or ‘the field’. Personally for me, I have never heard of Oktoberfest throughout my years in Kuching, until I came to KL a few years ago.

This year’s Oktoberfest is brought to you by Guinness Anchor Berhad (GAB), the leading beer and stout company in Malaysia, and as is keeping with tradition, the iconic German Oktoberfest features an exciting consumer promotion that provides discerning beer drinkers with a special edition 1 liter Ceramic Oktoberfest Mug when they enjoy GAB’s iconic brews! I missed out on the beer mugs the past few years, so I would definitely NOT miss out on this year’s one as well! This year’s special edition Oktoberfest Mug comes with a limited edition metal lid – be sure to drop by early at all the Oktoberfest celebrations to reserve yours!

Needless to say, the entire 31 days of October will be filled with celebrants celebrating Oktoberfest with a series of themed parties across the country. There will be evenings of good food from around the world, great fun with exciting contests, promotions and activities and of course, GAB’s selection of award-winning beers including Tiger, Guinness, Heineken and the official Paulaner Oktoberfest Bier, brewed exclusively for the Oktoberfest season.

The most widely drunk beer during Oktoberfest would be Paulaner, brewed exclusively for the Oktoberfest season. Paulaner was first brewed by monks from the Paulaner monastery in 1634 making it almost 380 years old – however it is still the “youngest” of the Oktoberfest Beers. What makes the beed unique is that it is not a wheat beer but instead a lager.

While there are a lot of people celebrating Oktoberfest, many fail to realise that there are certain conditions that has to be fulfilled in order to qualify as an Oktoberfest beer. First, all Oktoberfest beers must be brewed within the city limits of Munich and must also conform to the Reinheitsgebot or Bavarian Purity Law which strictly governs the production of beer in Germany by limiting the ingredients that can be used. Second, all Oktoberfest beers are approximately 13% proof (about 6% alcohol), meaning they are a little bit stronger than their “non-Oktoberfest” variants. Seems like extremely tight guidelines for a ccelebration innit? But that’s what makes Oktoberfest beers taste that much better and awesome!

For more information, check out Oktoberfest Malaysia Facebook Page to get updates on fun events and exciting promotions:

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