Wednesday, October 22, 2014

Avene Sterile Cosmetics Tolérance Extrême Range

Because they’re concerned about the quality of the skincare products they choose, and aware that some ingredients can irritate their skin, many consumers struggle to decipher formulas and find a solution to their biggest need: moisturising the skin without causing irritation.

L-R: Mr. NG Chee Eng (CEO of Alliance Cosmetics Sdn Bhd),
Mr. Alexandre GIRAUDON (PFDC ASEAN Marketing Manager),
Dr. Alain BRIANT (Dermatologist, Venereologist),
Mr. Frederic CHARLES (PFDC ASEAN Area Manager)

Above all, they want to be confident of using safe products with exceptional tolerance so that they can care for their skin with full peace of mind.
With them in mind, Avène Dermatological Laboratories have developed Sterile Cosmetics. This is a unique concept and new commitment to skincare safety: simplifying the formulas, selecting ingredients for their efficacy and purity, keeping only what the skin needs and in particular removing preservatives or substances that act as preservatives.

The concept of Sterile Cosmetics, which is used in the Tolérance Extrême range, brings sensitive skin the reassurance of a purified, simplified and high safety approach to skincare for moisturising, soothing and protecting every day with total peace of mind.

An exclusive approach developed from Pierre Fabre research, the Sterile Cosmetics concept is reinventing Dermo-cosmetics. More than the technological prowess of “preservative-free” products, it’s a genuine philosophy and a new way of designing skincare products with purified, simplified formulas meeting a dermatological requirement: maximum safety for uncompromising skin tolerance.

With such high standards, three essential conditions are required. They are, FORMULATION, PRODUCTION, and AGING

Rigorous selection of only essential ingredients chosen for their efficacy and safety

A unique process in Dermo-cosmetics, sterilisation throughout the production process meeting the very strict requirements of the pharmaceutical industry.

D.E.F.I = Device Exclusive Formula Integrity
A perfectly hermetic patented sealing system specially developed by Pierre Fabre Laboratories to protect and preserve a completely intact sterile formula even after opening, with no risk of bacterial contamination at any time in the product use.

Sterile Cosmetics Technology is specially created for women who have cleansing and moisturising at the top of their mind with total peace of mind. It is for:
  • Women who are looking for a moisturising formula that gives their skin just what it needs.
  • Women who have concerns over the ingredients used in their skincare products.
  • Women who are looking for simpler formulas

Left: Tolerance Extreme Cleansing Lotion (no rinse), 7 ingredients, 200ml, RM99
Right: Tolerance Extreme Cream, 10 ingredients, 50ml, RM99

With a formula rich in Avène thermal spring water, Tolérance Extrême Cleansing Lotion removes all traces of makeup from the face and eyes. Its particularly smooth and gentle texture means that it’s easy to distribute. Skin is left feeling fresh and comfortable.

Preservative, paraben and fragrance free, and containing only seven ingredients, its skin tolerance is perfect.

A wash with Avène Thermal Water, Tolérance Extrême Cream soothes and moisturizes the skin intensely but safely. It has been developed using Sterile Cosmetics principles and contains only ten ingredients. Particularly creamy and pleasant to use, it gives an immediate feeling of comfort and relief that lasts all day long.

It has been tested on the most sensitive skin, which it soothes and refreshes, and is suitable for all skin types and all women who are looking for gentleness and comfort.

If you have sensitive skin,

Avoid using water that’s too hot, as this tends to dry the skin and aggravate redness. Opt instead for water between 24 and 26°C.

Neutralize the irritant effects of chlorine and the drying effects of hard water by spraying Avène Thermal Spring Water.

Gently pat the face dry for added comfort. Squeeze a small amount of the cream onto the fingertips before gently spreading and smoothing it across the skin, from the centre to the outside of the face.

Til the next time, stay beautiful!


No comments: