Sunday, February 04, 2018

Tiger Beer Launches Chinese New Year Campaign with a Meaningful Message

The New Lunar Year will overflow with prosperity and togetherness for Tiger Beer’s loyal consumers

Heineken Malaysia Berhad has always been one of the brands offering its loyal consumers a Chinese New Year campaign packed full of opportunities to win. With wishes for a great year overflowing with prosperity and togetherness, Tiger Beer has unveiled its campaign this year with a grand launch.

Andrew Woon Sales Director of HEINEKEN Malaysia & Hans Essaadi Managing Director of HEINEKEN Malaysia receiving the auspicious offering after the lion dance performance  
Starting the year “full” by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year.
HEINEKEN Malaysia MD Hans Essaadi addressing the guest during Tiger CNY 2018 Media Launch
I daresay Tiger Beer has outdone themselves this year with their grand launch event graced by a stunning lion dance performance to bring out the festive feeling amongst the guests. 

Lion dancers during the Tiger CNY 2018 Media Launch
While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. 

“This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for a reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.” Hans Essaadi, Managing Director of HEINEKEN Malaysia.

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider”. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. I have seen the Mahjong set, and I can tell you that it is a very beautiful set, one that you should get your hands on as soon as possible!

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a Tesco store to fill their carts with items that will be paid for by Tiger Beer. Time to head out to those Tesco stores to try my luck!!!

May the God of Prosperity shine down on you this festive season and bestow upon you lots and lots and lots of money!!!
For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit These promotions are only open to non-Muslims who are 21 years old and above.

Have a very Happy Chinese New Year everyone!

Til the next time, stay beautiful!


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