Friday, December 01, 2017

The MAAT Golden Ratio Search

Merz, known for the only U.S. FDA-cleared, non-invasive skin lifting and tightening ultrasound device, Ulthera, revealed the 10 well-proportioned faces in Asia Pacific.Merz also announced the launch of a new scientific guideline at the 38th Annual Meeting of the International Society for Dermatological Surgery (ISDS) 2017, to help aesthetic doctors assess well-proportioned faces in Asians.

The “MAAT Golden Ratio Search” was the first in Asia and (a) sought to provide information to empower women to better understand facial proportions relative to attractiveness, and (b) was an integral part of the launch of the first scientific guidelines that provides a holistic approach in aesthetic treatments to assess a well-proportioned faces in Asians. The region-wide search was a structured programme developed to support the objectives of the scientific guidelines, which is to bring science to life.
The “MAAT Golden Ratio Search” was conducted in 10 countries to demonstrate that well-proportioned facial types transcend ethnicities and geographical borders. More than 3,000 submissions were received from Hong Kong, India, Indonesia, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

Whoever said beauty is only skin deep really knows what they were talking about. 

Looks play such a big part in determining beauty in a person, and it was only fitting that a beautiful person inside out won it.

“The “MAAT Golden Ratio Search” used the science of measurements to create awareness on symmetrical face ratios relative to beauty. This knowledge of facial proportions and shapes gives women more positive control over their facial appearances, and ultimately life,” said Salini Muniandy, the most well-proportioned face in Malaysia.

“The search is a pioneer attempt to quantify and mathematically calculate beauty. Even to select the representative for Malaysia was challenging as Malaysia is a multi-ethnic based country and each ethnic group has their own beauty. In order for us to come to a consensus on the most perfect proportion we have to follow the scientific guidelines which requires a lot of quantification and objective measurement,” said Dr. Louis Leh, Medical Director, Leh Clinic Penang, a member of the Malaysian panel for the “MAAT Golden Ratio Search".

The big-scale three-month “MAAT2 Golden Ratio Search” closed on 30 September 2017 and found the oval (67%), square, round, inverted triangle (9% respectively), and oblong (7%) were the most common facial shapes among the 46 Malaysian women entrants between 21 - 44 years old. The oval (67%), square (13%), round (9%), inverted triangle (7%) and oblong (5%) were the most common facial shapes among the almost 3,000 submissions from Asia between 21 - 64 years old. The search for well-proportioned faces also observed the oval facial shapes fitted the Golden Ratio (facial height to width ratio), Horizontal facial proportion and Facial symmetry most closely. The 10 most well-proportioned faces are oval shaped.

“In South East Asia, Malaysia in particular, drastic changes to the face is not desired. Patients tend to seek aesthetic interventions at a younger age, and their requests therefore focus on early prevention, early restoration and enhancement. Asian facial bone frame is somewhat smaller. They generally do not always fall into the golden ratio, but somewhere around it.

According to the new and first scientific guidelines to achieve well-proportioned faces in Asians, the ideal oval facial shape can be created using different interventions depending on the individual's baseline characteristics.

This however, sets as a recommendation to improve certain facial shapes as desired, and not necessarily apply to all faces.

The new scientific guidelines is available to more 1,000 aesthetic doctors in Malaysia and the region.

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