Thursday, April 12, 2018

Event: Somertime, Anytime with Somersby!

The impetuous rainy weather is behind us! and there's nothing quite like being outdoors, basking under the sun to celebrate life’s little pleasures with family and friends, complete with a refreshing Somersby cider in hand.

This April, Somersby invites cider lovers to make the most of Malaysia’s all-round ‘summer’ by extending experiencing a fun and jolly campaign named Somertime, Anytime featuring Somersby Apple cider, Somersby Blackberry cider and Somersby Sparkling Rosé on the wheel.

Thanks to Somersby, I was at the campaign launch preview at Glasshouse @ Seputeh recently. It was a spectacle as there were three iconic Somertime Volkswagen Kombi vans with open hatch roofs and fold-out countertops, doubling up as Somersby bars to serve all of us. The vehicles, decked with flamboyant Somersby branding will be deployed to meet cider lovers through nationwide sampling activations celebrating life’s little pleasure when one enjoys a Somersby; as a happy hour drink or during gatherings with good friends; Anytime really!

The Somersby Somertime Kombi vans will be traveling nationwide to spread joy for consumers to enjoy life’s little pleasures with the sampling of Somersby from 1st – 30th April 2018.
Charles Wong, Marketing Director of Carlsberg Malaysia said, “Somertime, Anytime accentuates Somersby as a fun, spontaneous and carefree brand! The Somertime VW Kombi vans and nationwide promotions will enable cider lovers to enjoy Somertime, Anytime and reinforces Somersby’s position as the best-selling cider in Malaysia.”

L-R- Lim Chee Keat, Chief Financial Officer of Carlsberg Malaysia; Gary Tan, Sales Director of Carlsberg Malaysia; Pearl Lai, Corporate Communications and CSR Director of Carlsberg Malaysia; Charles Wong, Marketing Director of Carlsberg Malaysia and Lew Yoong Fah, Government Affairs and Duty-Free Director kicked off the fun and festivities of the Somertime, Anytime campaign!
During the launch gambit, Carlsberg Malaysia’s management team made a special appearance and served guests their favourite Somersby variants from the makeshift Somertime VW kombi van bars.

The event venue was dressed up beautifully, with lounge pockets such as garden swings, seesaws and ‘hang-out beds’. Of course, being a social media addict myself, I absolutely had to snap some to share on my social channels.

The Somertime, Anytime consumer engagement allows consumers to mix and match their favourite Somersby Apple, Blackberry & Sparkling Rosé variants. Not only that, buy-1-free-1 vouchers for one (1) 330ml bottle of any Somersby cider variants will be given out through the month of April at respective Somertime, Anytime roving locations.

Want in? Simply snap and share your photos when you catch the iconic Somertime VW Kombi vans on Instagram and Facebook with the hashtag #SomertimeAnytime and #SomersbyMY to be in the running to win attractive prizes. Ten (10) Somersby cartons (24 X 330ml) and 30 Somersby 4-can pack (4 x 320ml) are up for grabs! Do check Somersby’s official social media platforms to find out more on the Somertime, Anytime roving schedules and locations near you.

If you don't spot the vans, don't fret, as Somersby lovers are entitled to one (1) free can (320ml) of Somersby Blackberry with the purchase of a 6-can pack (6x 320ml) of Carlsberg or Carlsberg Smooth Draught. From March 30 to April 1, 4-can pack (4 x 320ml) of Somersby will be going for only RM19.90! All of these promos are available at selected hypermarkets and supermarkets.

Purchase a can (320ml) of Somersby at convenient stores such as 7-Eleven, KK Mart and on April 14 and 15 to enjoy the 2nd can for half the price! Selected dining outlets and bars will also be featuring weekday and weekend promotions. Happy hour goers will be able to enjoy a bottle of Somersby (330ml) for RM10 before 8pm daily. Somersby will also feature weekend brunch set menus pairing options with a bottle of Somersby (330ml) going for only RM10.

It truly is a Somertime, Anytime feel this summertime, as there is always cause for a cider, and no one is ever to busy to spend time with family and loved ones.

For more info on #SomertimeAnytime, follow Somersby Malaysia on Facebook at

Til the next time, stay beautiful!


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